Body measuring apps: Providing customers with the perfect fit
Body measuring app implementation could be just what your business needs to get ahead...
A body measuring app can make your business more streamlined, profitable, and sustainable while creating a better customer experience. But with so many options available, what should fashion businesses look for as they implement a new, digital body measuring process?
Body measuring app implementation could be just what your business needs to get ahead, with 30% of fashion executives expecting digital to present the biggest opportunity for their businesses to grow moving forward.
Consumers are beginning to demand online shopping technology that blends the in-store experience and online world. Body measurement apps do just that, allowing consumers to measure body size, receive tailored size and fit recommendations, and try on clothes virtually, no matter where they are.
This technology makes it simpler for consumers to find garments that fit without a trip to the store or a tailor, in turn improving convenience and increasing the potential for personalization. According to Deloitte, 41% of consumers are interested in personalized clothing, and as the Gen Z demographic reaches consumer age, demand will only grow.
However, a body measuring app doesn’t only offer customer experience benefits. According to Narvar’s The State of Online Returns report, poor size and fit are responsible for up to 40% of fashion returns. By providing consumers with the body measurement data they need to make informed purchases, businesses can reduce unsustainable returns waste, which costs the industry $428 billion annually, according to the National Retail Federation. With much of it currently ending up in landfills or incinerators, our environment will be far better off too.
Finding a body measuring app that fits
With fashion entering its technological future, retailers, made-to-measure businesses, and uniform manufacturers will be spoilt for choice as they undergo digital transformation. There is a wide range of body measuring apps to choose from. Yet, not all solutions measure up.
Some, for instance, rely on fit quizzes to gain a basic understanding of each user’s body type and shape. Yet, these quizzes fail to take into account the complexity of the human body and leave plenty of room for inaccuracy.
Likewise, with size charts differing from brand to brand, consumers find themselves taking quiz after quiz, which fails to offer the convenience that body measuring apps promise.
Others have sought more innovative ways to match customers to their correct size using big data and predictive models. Yet, there is still a distinct lack of individualized data involved to provide truly accurate size and fit.
The use of skintight bodysuits has also been trialed. These suits are shipped to each user for them to take the necessary photographs in order to create a 3D representation of the wearer’s body. Not only does this significantly delay the process for new customers, but we must also remember that our bodies are constantly changing. Using this method, your customers would regularly need to re-measure, creating a logistical nightmare for your business.
A body measurement app you can rely on
The best solution involves measuring each customer individually, capturing an array of precise human body measurements that can be used to create a unique 3D avatar. With this data, businesses can then begin to implement further solutions to enhance the customer experience, such as size and fit recommendations that consider the intricate details of each customer’s body, personalized product recommendations based on fit preferences, and augmented reality try-on features that allow customers to experience a product from the comfort of their home.
Businesses may be put off by a false belief that such solutions are too complex to implement or require too much manpower to operate, but this isn’t the case. Businesses can implement 3DLOOK’s body measurement scanner technology into their existing app or website with basic technical know-how. From there, the user (dressed in tight-fitting clothes to accurately capture the shape of their body) can ask a friend to capture a few quick snaps or make use of 3DLOOK’s voice-guided hands-free feature.
In under 30 seconds, it generates the customer’s measurements and size recommendation which are sent directly to your personal dashboard.
3DLOOK’s 3D body measurement app is providing an array of businesses – from inclusive fashion retailer 1822 Denim to protective medical wear manufacturer Burlington Medical – with highly accurate body data. Compliant with the IEEE’s Mobile Body Scanning Standards, 3DLOOK customers can rest assured that they are using one of the most accurate and reliable solutions on the market.
A mobile solution: Convenient body measuring
At 3DLOOK, we want to make collecting body measurements straightforward for businesses and their customers. What better tool is available than the one that most consumers already carry with them throughout much of their day? Using a mobile device, consumers can easily determine what size to get in just a few clicks whenever it is convenient or necessary.
Soon mobile body measuring apps will become integral tools for fashion businesses and their customers — and there will be no excuses left for poor fit, high returns, and unsustainable practices.