Augmented reality and fashion: The perfect fit?

As e-commerce use grows amongst fashion consumers, so too does their appetite for technology-driven experiences...

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Immersive technologies such as augmented reality can enhance the customer experience, drive sales and reduce fashion’s staggering return rates. With AR implementation set to explode in the near future, how can trend-setting fashion brands get ahead of the curve?

Immersive technologies such as augmented reality can enhance the customer experience, drive sales and reduce fashion’s staggering return rates. With AR implementation set to explode in the near future, how can trend-setting fashion brands get ahead of the curve?

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