IRL Shopping Withdrawals? These Apps Fill The Void Perfectly

IRL Shopping Withdrawals? These Apps Fill The Void Perfectly

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From pioneering AR ‘try on’ tools to the best in fashion gaming and virtual makeovers, look no further than these apps to cure your missing dose of retail therapy.

From pioneering AR ‘try on’ tools to the best in fashion gaming and virtual makeovers, look no further than these apps to cure your missing dose of retail therapy.

Thanks to Covid-19, hitting the high street during your lunch hour has largely been replaced by online shopping and to-your-door delivery. But, convenience aside, finding a stand-out new summer dress or the perfect shade of concealer on your phone all too often leads to disappointment, confusion and multiple returns. Cue the rise in try-on apps and virtual dressing rooms.

Even before the pandemic, brands and stores were embracing cutting-edge technology to improve our shopping experiences. Advanced augmented reality and digital tools may never predict with 100 per cent accuracy what’s going to work in real life — after all, the joy of fashion and beauty products isn’t just about the look, but how we feel when we put them on — they can certainly improve the success rate, not to mention cut down on the environmental impact of packaging and delivery. And they’re pretty fun to play with, too.

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