How to reduce returns in e-commerce: fashion retailer’s best practices

Implementing these best practices, the industry can tackle sky-high return rates, and reduce the impact on both business profits and the environment...

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While many fashion retailers view high returns as a necessary evil, current return rates will become unmanageable as e-commerce catches up to brick and mortar shops. By considering the customer experience, solving pain points and leveraging technology, here’s how brands can overcome sky-high returns.

While many fashion retailers view high returns as a necessary evil, current return rates will become unmanageable as e-commerce catches up to brick and mortar shops. By considering the customer experience, solving pain points and leveraging technology, here’s how brands can overcome sky-high returns.

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