Safariland and Flying Cross launch virtual sizing technology for body armour and uniforms

JACKSONVILLE, Florida – Safariland®, a brand of The Safariland Group, a leading global provider of safety products, along with Flying Cross, a Fechheimer Brothers Company brand and global leader in public safety uniforms, announced today their collaborative launch of phase one of a new virtual sizing technology called XpertFit. This virtual sizing technology revolutionises the process in which individual officers are sized for body armour and uniform apparel. XpertFit offers a touchless, self-measure method of capturing body measurements right from a mobile phone.

“This new sizing service really sets apart the level of innovation and depth of resources available to our customers as two leading industry brands,” said Bob Getto, President/CEO of Fechheimer Brothers Company, the parent company of Flying Cross. “XpertFit will provide our dealers and end users value and efficiencies they have not previously experienced up until now. In addition, XpertFit is the perfect solution during this heightened time of social distancing.”

XpertFit takes the guesswork out of onsite measuring by providing instant and accurate measurements from a smart device. The process takes less than 2 minutes to complete from initiating the technology until the time you are provided with product sizing.

Individuals will simply access the technology from a mobile device and choose their path to fit either body armour or uniforms. Next, the technology will gather general information and then take a front and side profile picture. This is then used to calculate measurements based on its uniquely developed algorithm, and determine a recommended size for Safariland body armour, or Flying Cross uniform apparel.

The new XpertFit technology will enter phase one of its release in early December to a select group of dealers and customers and will be ready for a full launch in Q2 of 2021. This first-to-market technology is an exclusive for Safariland and Flying Cross through their participating partnering dealers. XpertFit was created in partnership with 3DLOOK, the global leader in AI-first contactless body measuring and fit solutions.

“The proper fit of armour and uniforms is essential to duty and safety personnel, and our collaboration with 3DLOOK has allowed us to revolutionise the process.” said Brad Williams, President of Safariland. “Convenience and accuracy of measurements is a growing concern. XpertFit will allow the reflection of this urgency and efficiency to change the procurement process in an effort to save time and increase consumer confidence.”

“We’ve worked hard to bring this level of service to our customers,” said Getto. Every detail has been vetted from the algorithms, use in market, process flow and privacy of customer information. Being able to partner with Safariland to incorporate body armour makes this even more powerful. We are excited to see what this will do for our top customers, retailers, and internal teams as well.”

“We’ve had the pleasure of working with the amazing teams at both Fechheimer and The Safariland Group to deliver this first of a kind simple and accurate fit and sizing solution that delivers a contactless and safe measuring experience. This is a major step in digital transformation for the whole global uniform manufacturing industry,” said Vadim Rogovskiy, Co-founder and CEO at 3DLOOK.