The future of apparel lies in 3D technology

The future of apparel lies in 3D technology

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In this episode of The WTiN Podcast, we talk to Whitney Cathcart, co-founder and chief strategy officer at 3DLOOK.

In this episode of The WTiN Podcast, we talk to Whitney Cathcart, co-founder and chief strategy officer at 3DLOOK.

Founded in 2016, the company has built a mobile-first body scanning and measuring technology which enables a simple exchange of measurement and shape data between businesses and customers to help optimise processes, cut costs, and deliver better shopping experiences.

In this podcast, Cathcart talks about how the co-founders got together and the technology behind the products that include computer vision, statistical modelling and machine learning. She explains how both consumers and businesses use the technology, the awards the company has won so far, and how the brand has experienced ‘tremendous growth’ during the Covid-19 pandemic.

For example, 3DLOOK has launched a new service called Mobile Tailor that is helping to support several businesses that need to physically measure their clients. Elsewhere, Cathcart talks about how the crisis has accelerated change in the industry, how there are not enough 3D designers (although this is where the industry is heading), and how brand survival means leaning into technology and change.

Listen to the podcast here.

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