Learn how the legendary apparel brand used sizing technology to create a simpler and personalized customer experience while drastically increased visits and conversions.
This case study offers insight on how the legendary apparel brand overcame customers’ size and fit concerns, by creating a simpler and more personalized customer experience.
How fashion consumers feel about size recommendation technology, and its impact on convenience and personalization
How digitization has helped a leading clothing brand to increase conversions
The benefits of 3DLOOK’s fit and sizing solution, YourFit
“A few years ago, VF Corporation embarked on a journey to digitize its brands’ product creation and go-to-market processes. We chose to partner with 3DLOOK and launch this project on Dickies’ Tmall flagship store to target China’s digitally savvy Gen Z consumers and better understand their appetite for such functionality, so we can incorporate the learnings and scale our efforts across multiple brands and regions.”
Adela Tan
Vice President and Managing Director, Dickies, VF Asia Pacific
“A few years ago, VF Corporation embarked on a journey to digitize its brands’ product creation and go-to-market processes. We chose to partner with 3DLOOK and launch this project on Dickies’ Tmall flagship store to target China’s digitally savvy Gen Z consumers and better understand their appetite for such functionality, so we can incorporate the learnings and scale our efforts across multiple brands and regions.”
Adela Tan
Vice President and Managing Director, Dickies, VF Asia Pacific
Read our case study to learn how 3DLOOK’s YourFit can support your fashion business
Boost fit confidence, solve sizing and drive loyalty with the ultimate virtual fitting room experience
