Cheap garments, disposable income, and accelerated trend cycles have transformed clothes shopping into a frequent consumer hobby over the past 20 years. But with mass production, excessive consumption, and mountainous waste facing challenges, the fast-fashion era is experiencing a huge transformation.
Rather, with half of the young consumers planning to buy fewer, better quality garments
in an effort to reduce their impact, the 2020s will instead be the decade of slow fashion.
But what is the slow fashion movement? As the name suggests, slow fashion aims to reduce the speed at which the industry operates. Rather than providing an endless supply of sub-par garments, the movement focuses on thoughtful design, creation, and consumption that puts quality, longevity, and impact first. Garments are designed and manufactured using high-quality, long-lasting, sustainable materials; production is limited to meet demand, and environmental and social impact are among the top priorities.