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10 Fashion Technologies to Future-Proof Your Apparel Brand
Fashion has always been at the forefront of innovation, but the last decade has seen unprecedented transformation in the industry.
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Robots roam factory floors, increasing efficiency on manufacturing lines, sensor technology is helping brands to track stock as it is transported around the globe, and AI is serving as a personal shopping assistant to every customer both online and in-store. These innovations are fast becoming a must-have for fashion businesses. Discover the latest technologies shaping the fashion industry and why they are vital to future-proof your fashion business.
Robots roam factory floors, increasing efficiency on manufacturing lines, sensor technology is helping brands to track stock as it is transported around the globe, and AI is serving as a personal shopping assistant to every customer both online and in-store. These innovations are fast becoming a must-have for fashion businesses. Discover the latest technologies shaping the fashion industry and why they are vital to future-proof your fashion business.
Fashion has always been at the forefront of innovation, from pioneering sewing machines to ultra-efficient supply chains and the early ventures into e-commerce.
But technology in the industry has never been more abundant than it is now. Artificial intelligence is optimizing vast production lines, augmented reality is enhancing the customer experience, and the virtual world is creating lucrative new revenue streams.
3DLOOK explores the fashion technologies driving the industry and how innovation in the apparel industry is shaping future fashion trends.
What is fashion technology?
Fashion technology encompasses the range of innovative solutions that support the fashion industry in designing, manufacturing and selling garments.
These innovations have been developed specifically to aid the industry and its customers, improving efficiency and effectiveness across development, planning, production, distribution, retail, returns and disposal.
Image source: Exponea
Why is fashion tech innovation so important?
Many leading retailers have fallen out of business due to a lack of innovation, and more will surely follow. To survive, businesses will need to focus on digital, sustainability and consumer engagement — currently the industry’s three biggest opportunities. Here, the use of technology in fashion can help.
AI eases the challenge of shopping for fashion online, while AR brings unique experiences to the physical store, providing novel and engaging ways to shop. Likewise, fashion technology is helping to reduce the industry’s environmental footprint by supporting the development of eco-friendly materials, optimizing production to minimize waste, and reducing wasteful emissions from returns.
For many consumers, these improvements are essential — half of all consumers consider brand values when purchasing, while personalization is also a driving force for consumers.
Did you know 1822 Denim uses 3DLOOK’s YourFit to deliver on its brand pillars: inclusivity, sustainability and technology? The solution scans each customer and compares their unique measurements against product data to find their perfect size. 1822 Denim’s customers love the results — Since implementing YourFit, active order value has risen by 23%!
Apparel industry technology trends: 10 fashion technologies for brands to explore
1. Artificial intelligence
AI — the simulation of human-like problem-solving and decision-making within a machine — is redesigning fashion, with tools such as chatbots and personalized recommendations now commonplace.
However, there is further innovation to come — Amazon will soon open an AI fashion store, where machine learning algorithms will provide tailored recommendations as customers browse in the physical world.
Likewise, AI fashion stylists are beginning to find their feet in fashion retail. These algorithms trawl through vast amounts of data – size, fit, style preferences, location, age, gender and more – to make styling suggestions that will best appeal to that particular customer.
Stitch Fix, for instance, recently launched its personalized styling platform, which recommends items based on the user’s preferred style, budget and size. With each ‘like’ or ‘dislike’, the AI learns what each customer loves to tailor its future recommendations.
Did you know AI is also helping to overcome wasteful manufacturing models? Slow fashion marketplace Mive uses 3DLOOK’s body scanning technology to collect customer body data remotely, enabling a made-to-order model that eliminates waste and minimizes emissions.
2. Synthetic media
As AI advances, there will be plenty of new fashion innovations to explore. One such opportunity is synthetic media — content created using algorithms, which learn from audio, video, photos and text to generate realistic media.
Brands will be able to create content at scale in a fraction of the time. LG Group’s AI fashion design, which generated 3,000 unique patterns for its New York Fashion Week collection, offers a prime example.
In time, famous faces could be used to model hundreds of products in computer-generated media, mimicking the model’s look, sounds and mannerisms.
Image source: CBInsights
3. Virtual influencers
Brands are already utilizing synthetic media in the form of virtual influencers, computer-generated characters that mimic human influencers on social media.
Stars such as Lil Miquela have attracted huge follower counts and, with it, a host of leading brands eager to style them as they desire to advertise their products.
However, brands aren’t just partnering with established names. They’re also creating their own. Following the likes of Yoox and Prada, PrettyLittleThing is the latest to launch its own virtual influencer, ‘Virtual Girl,’ a virtual model that will advertise products across its sales channels.
Image source: The Source
4. Live streaming
Social media is providing a number of exciting ways for brands to connect with potential customers, with social commerce sales expected to surge to $600bn by 2027.
This will be fuelled by growing ‘live commerce’ sales, where brands sell directly to customers through events broadcast in real-time over social media. Popular in China, the trend is expected to spread to Western markets in 2022, creating a $500bn market according to Forbes. Threads Styling — a chat-based commerce pioneer — believes livestreaming could generate 50% of its sales within a few years.
Social media can also be a valuable tool to predict the next big thing. Rising giant Shein has captured huge crowds on social platforms by using analytics software to trawl through the posts of influencers and designers to discover the latest trends.
5. Virtual fashion
Digital-native shoppers are buying into virtual fashion — intangible garments that they can collect and ‘wear’ in the online world.
Ralph Lauren, for instance, recently launched a virtual store on Roblox. Here, players can purchase digital garments inspired by its real-world designs to dress their characters.
Meanwhile, brands such as Dolce & Gabbana and Louis Vuitton are capitalizing on the NFT (blockchain-based, tradable, digital assets) trend, with the luxury fashion NFT market set to grow to $25bn by 2030, according to Morgan Stanley.
Image source: Heuritech
6. 3D printing
3D printing can help fashion brands to increase personalization and meet their sustainability goals. This technology allows intricate digital designs to be precisely printed by a machine, minimizing manufacturing error and resource waste.
Currently, 3D printing in fashion is mostly limited to show pieces — designer Asher Levine has created one-off pieces for music stars such as Grimes, Lady Gaga and Lil Nas X, for example. However, innovative brands hope to bring 3D-printed garments to the masses. For instance, last year saw the launch of 3D-TEX, a start-up that intends to produce 80,000 seam-free garments annually using 3D knitting technology.
Image source: Getty Images
7. Augmented reality
Augmented reality technology overlays digital objects over the real world, which users can interact with in real-time.
With 71% of consumers willing to shop more with brands that incorporate AR, this is a huge area of interest for fashion brands, which use the technology to create exciting, engaging experiences.
During New York Fashion week, Maisie Wilen used holograms to display its latest designs, accessible to those at home in full 360-degrees through a smartphone.
However, the most anticipated use of AR in fashion is virtual try-on. Leading retailers such as GAP are exploring this, having recently launched an app that allows customers to visualize digital garments on their bodies.
Did you know 3DLOOK’s YourFit offers virtual try-on too? From just two quick photos, retailers can unlock a virtual fitting room where customers can visualize how a product will look on their body. Powered by body data collected through 3DLOOK’s mobile body scanning technology, YourFit’s try-on feature provides customers with results they can trust and the confidence to shop.
8. Blockchain
NFTs aren’t the only use fashion companies have found for the blockchain, a decentralized, digitally distributed ledger of records.
With $300bn worth of counterfeit fashion sold annually, according to McKinsey, brands use blockchain technology to fight back. Chanel is one of many launching a digital passport which, through a unique, embedded metal plate, will confirm a product’s authenticity.
Others are utilizing blockchain to improve transparency as consumers demand sustainable and ethical goods. Retailers such as Net-a-Porter are creating ‘digital twins’ for their products, which contain information on its impact and can be updated in real-time.
Image source: Fashion Technology Accelerator
9. Internet of Things
The Internet of Things describes products that are embedded with sensors and software that enable them to connect to and exchange data over the internet. Popular examples include ‘smart’ lightbulbs, watches and doorbells, but fashion is also branching into the IoT space.
Many rely on IoT to manage stock and reduce product loss during shipping, for instance, by embedding trackers in containers. Others such as Amazon and H&M are experimenting with IoT in the retail setting, using ‘magic mirrors’ that enable customers to browse and try on products through interactive touchscreen displays.
Soon, consumers could be wearing internet-connected clothing too, with innovative companies such as Prevayl SmartWear developing apparel with built-in sensors that monitor heart rate and athletic performance.
10. Innovative eco-materials
With a garbage truck full of clothing sent to landfill every second, the fashion industry is investing in closed-loop recycling systems that can reduce waste. Novetex Textiles, for instance, has developed a system for mechanical cotton recycling which does not consume water or produce chemical waste, and can process up to three tonnes of fabric daily.
Technological advancements are providing a number of ways to improve the sustainability of fashion, from eco-friendly dyeing techniques to lab-made sustainable material alternatives for fashion production. Gucci, for example, is exploring ‘livestock-free,’ nature-friendly materials, while the likes of Hermès and Lululemon are turning to mycelium, a material made from fungus, as an alternative to leather.
With packaging accounting for 26% of the plastic fashion produces annually, according to the Ellen McArthur Foundation, brands must find an alternative here too. Here, innovative startups such as Oceanium are using biorefinery technology to create bio-packaging from sustainable materials, such as seaweed.
Grundéns has begun replacing plastic poly bags with compostable packaging, made from a corn-derived ingredient. This follows sustainability-focused businesses such as LANIUS and Maggie Marilyn, who provide packaging that consumers can compost at home, producing rich nutrients to give back to the earth.
Image source: Vogue Business Textile Exchange Preferred Fiber & Materials Market Report 2021
Technology trends in fashion: Are these innovations the future of fashion?
Trends come and go. Undoubtedly, some of the latest technology in the fashion industry will be passing fads, but others have the potential to drive long-term positive change.
With fashion facing regulatory pressure with the launch of New York’s ‘Fashion Sustainability and Social Accountability Act’ and similar measures, sustainability-focused fashion technologies such as digital passports will be a mainstay.
With digitization at the top of the consumer wishlist, it’s imperative that brands are constantly exploring new innovations in the fashion industry. AI-powered solutions such as 3DLOOK’s YourFit not only provide today’s consumers with the tech-driven experiences they desire but also help the industry to overcome stubborn challenges such as high returns.
Get in touch to discover how 3DLOOK’s sizing solutions can help to future proof your brand, meet modern consumer demands and support healthy business performance.
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