With online shopping on a steady rise, more retailers are adopting technologies that can help reduce returns and provide a more personal and frictionless shopping experience. 3DLOOK Co-Founder and Chief Executive Officer, Vadim Rogovskiy, recently published an article on Forbes to share how innovations coming out of the technology sector will resolve some of the issues that fashion e-commerce faces.
In the article, How Technology Could Revolutionize Online Shopping In The Near Future, Vadim discusses how 3DLOOK is not only changing the way people find their fit and shop online, but also how 3DLOOK technology could play a role in reducing the amount of waste that returns contribute to the environment. New technologies like 3DLOOK will generate intelligent data to help brands and retailers improve efficiency and reduce waste in the design and product development process.
The cost of returns continues to grow along with the rate of returns. Currently, each order sent back costs retailers from $3 to $12.
The number of returned goods also has a negative impact on the environment. The destruction of unsold and returned garments, especially in the luxury sector, has caused people to ask questions. The fashion industry is known as one of the largest polluters in the world.
Yet with fit being the culprit for 70% of online clothing returns, Vadim draws attention to three game-changing benefits of technological innovations for the apparel industry:
- Creating virtual 3D body avatars to show how clothing would actually fit on customers and reduce the product timeline for brands.
- Enabling consumers to measure themselves and get size recommendations with the help of AI-powered scanning technologies.
- Addressing the industrywide issue — myriad of clothing that doesn’t fit discarded in landfills.
To read more of Vadim’s article on Forbes, follow the link.