Fashion’s earth day heroes lookbook

TOP 50 sustainable fashion influencers of 2022

3DLOOK’s “Top 50 Sustainable Fashion Influencers” list celebrates 50 changemakers empowering brands and consumers to embrace ethical and eco-friendly practices. On our own mission to improve the industry’s environmental footprint, we recognize the enormous task these inspiring influencers are undertaking and believe their incredible achievements deserve celebrating.

Experts

With the power to force change, these fashion leaders are using their creativity and influence to push for regulation, educate industry giants, and create some of the most environmentally friendly clothing brands.

  • Adam Taubenfligel

    Creative Director, Triarchy

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    Adam Taubenfligel is the creative mind behind Triarchy, a low-water, eco-friendly denim brand, whose inspiring designs prove great fashion doesn’t have to cost our environment. Taubenfligel is a regular speaker in the media and at industry events, using his voice to highlight fashion’s sustainability shortcomings.

  • Amina Razvi

    Executive Director, Sustainable Apparel Coalition

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    Amina Razvi leads the Sustainable Apparel Coalition, an alliance working to improve social and environmental sustainability throughout fashion. Under Razvi’s leadership, the coalition developed the Higg Index to standardize the measurement of sustainability, and was named ‘Eco-Steward of the Year’ at the American Image Awards.

  • Christina Dean

    Founder, Redress

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    Christina Dean is the founder of Redress, an environmental NGO driving change in fashion through initiatives such as educational courses, recycling programs and industry-leading awards. Dean is also the founder and CEO of The R Collective, a brand using industry material waste to accelerate fashion’s circular economy.

  • Georgia Parker

    Innovation Platform Director, Fashion for Good

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    Georgia Parker is an Innovation Platform Director for Fashion for Good, inspiring practices that benefit people and the planet by bringing together brands and innovators to improve fashion supply chains. In 2018, Parker’s focus on circularity saw her named a Schmidt MacArthur Fellow by the Ellen MacArthur Foundation.

  • Jo Salter

    Founder & CEO, Where Does It Come From?

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    Jo Salter’s social enterprise, Where Does it Come From?, helps businesses to create ethical and eco-friendly supply chains. Striving to support sustainable fashion, Salter co-founded the Be The Change Awards to celebrate small, ethical brands, has supported DEFRA’s Year of Green Action, and writes frequently for leading publications.

  • Laura Balmond

    Fashion Initiative Lead, Ellen MacArthur Foundation

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    Laura Balmond leads the Ellen MacArthur Foundation’s Make Fashion Circular campaign, which encourages collaboration between industry and government to promote the reuse of garments and materials. In her role, Balmond has authored future-shaping reports such as “A New Textile's Economy: Redesigning Fashion's Future.”

  • Libby Fearnley

    Founder, Material Epiphany

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    Libby Fearnley is a fashion designer-turned-sustainability advocate, dedicating her time towards educating, writing, designing and consulting on sustainable fashion. Fearnley also works as a Fashion Institute of Technology instructor, instilling the need for social and environmental responsibility in the next generation.

  • Marije de Roos

    Founder & CEO, Positive Fibers

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    Marije de Roos is a circular fashion researcher and CEO of Positive Fibers, a brand creating garments from biocircular materials that can be given back to the earth. De Roos also champions social sustainability, working with organizations such as Justice In Fashion to highlight the mistreatment of workers in low-wage countries.

  • Neliana Fuenmayor

    Founder & CEO, A Transparent Company

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    Neliana Fuenmayor is the founder of A Transparent Company, a collective of experts seeking openness and honesty in fashion. Led by Fuenmayor, the group has demonstrated the potential of innovations such as blockchain to improve supply chain transparency. In 2015, Fuenmayor’s work earned her the Kering Award for Sustainability.

  • Orsola de Castro

    Founder & Creative Director, Fashion Revolution

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    Orsola de Castro has supported sustainable fashion since 1997, as the founder of pioneering brands such as From Somewhere. De Castro today champions the movement as Creative Director of Fashion Revolution, a transparency-focused non-profit. In 2021, she published upcycling guide ‘Loved Clothes Last’ to inspire future designers.

  • Shannon Lohr

    Founder & CEO, Factory45

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    Shannon Lohr co-founded sustainable clothing brand {r}evolution apparel in 2010. Now, she helps other conscious entrepreneurs to find their feet in fashion through her mentorship program, Factory45. Using her experience, Lohr has guided more than 150 brands from idea to launch, supporting the growth of the sustainable fashion market.

  • Tamsin Lejeune

    CEO, Common Objective

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    Tamsin Lejeune is the founder of the Ethical Fashion Forum, a movement focused on raising industry standards. Determined to take sustainable fashion from niche to norm, in 2015, Lejeune created Common Objective, a business network that matches brands and professionals with contacts and resources to support them on their journey.

Reporters

Dispelling attempts at greenwashing, enlightening the public on poor industry practices, and putting sustainable businesses in the spotlight, these reporters are using their reach to better our planet and society.

  • Alden Wicker

    Founder and Editor at EcoCult

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    Alden Wicker is an award-winning sustainable fashion journalist known for her investigative reporting and deep dives for publications such as Vogue, Wired and Harper’s Bazaar. In 2013, Wicker founded EcoCult, an online publication focused on providing access to accurate information around sustainability in fashion.

  • Brooke Roberts-Islam

    Founder and Editor, Techstyler

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    Brooke Roberts-Islam is a Senior Contributor for Forbes, reporting on sustainable materials helping to reduce fashion’s impact. She is also the founder and editor of sustainable fashion publication Techstyler, as well as the former Director of sustainable material research company the Brooke Roberts Innovation Agency (BRIA).

  • Dana Thomas

    Contributing European Sustainability Editor, British Vogue

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    Dana Thomas is a seasoned fashion industry journalist, serving as Contributing European Sustainability Editor for Vogue. Thomas authored New York Times Best Seller “Fashionopolis”, which explores the damage wrought by the clothing industry, as well as a child-friendly edition designed to educate and inspire young readers.

  • Don-Alvin Adegeest

    Contributor, Fashion United

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    Don-Alvin Adegeest is a Fashion United contributor, regularly reporting on the industry’s sustainability efforts. Adegeest offers transparent insight into brands’ practices, celebrating positive action and aiming criticism at those that maintain unsustainable operations, upholding accountability in the fashion landscape.

  • Elizabeth Segran, Ph.D.

    Senior Staff Writer, Fast Company

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    Elizabeth Segran covers fashion and retail for Fast Company, often using her platform to draw attention to sustainable fashion and the issues holding it back. Segran led calls for the US to appoint a ‘fashion czar’ to coordinate the industry’s sustainability efforts, sparking action among brands, journalists and non-profits.

  • Emily Chan

    Sustainability Editor, Vogue Global Network

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    Emily Chan quizzes brands on their sustainability efforts, explores industry-wide issues, and inspires thought on fashion’s impact as Vogue Global Network’s Sustainability Editor. Chan is a frequent panel moderator and speaker, and has contributed to industry-changing discussions at COP26, Copenhagen Fashion Week and more.

  • Kaley Roshitsh

    Sustainability Reporter, WWD

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    Kaley Roshitsh leads WWD’s sustainability coverage, providing frequent exclusives on the industry’s efforts that highlight the positive changes taking place in fashion. Roshitsh helped facilitate the launch of WWD’s “Sustainability Scene” section and orchestrated its inaugural “Sustainability & The Human Element” event.

  • Olivia Pinnock

    Freelance Fashion Journalist and Lecturer

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    Olivia Pinnock is a journalist and lecturer, who uses her voice to promote positive action in the fashion industry. As well as reporting for leading publications such as Forbes and Drapers, Pinnock is also the Founder of The Fashion Debates, a series of panel events held to foster discussion on ethical issues in the industry.

  • Rachel Cernansky

    Senior Sustainability Editor, Vogue Business

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    Rachel Cernansky is Vogue Business’s voice on sustainability, often covering fashion’s environmental efforts and where it falls short. Cernansky is a member of the Society for Environmental Journalists, an association focused on improving the quality and reach of journalism that grows knowledge around environmental issues.

  • Sarah Kent

    Chief Sustainability Correspondent, The Business of Fashion

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    Sarah Kent oversees BOF’s sustainability coverage, reporting on brands’ efforts to clean up fashion and the regulatory pressures the industry faces. In 2021, Kent authored the inaugural BoF Sustainability Index, bringing together insight and analysis from various experts to calculate and track fashion’s progress towards ambitious environmental and social targets.

  • Sophie Benson

    Freelance Journalist, Columnist, Dazed

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    Sophie Benson is a freelance journalist, covering sustainable fashion, the environment and consumerism for publications such as Vogue, The New York Times and The Guardian. Since 2021, Benson has produced Dazed’s sustainability column, using the platform to explore complex topics such as fashion’s sizing struggles.

  • Whitney Bauck

    Independent Journalist

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    Whitney Bauck is a former Fashionista reporter, where she explored social and environmental justice through the lens of fashion. In 2020, Bauck’s efforts saw her named an Environmental Reporting Fellow by the Metcalf Institute. Today, she works as an independent journalist, exploring environmental impact and action in fashion.

Brands

From apparel made of ocean waste to fashion brands driven by social responsibility, these businesses prove that looking great doesn’t have to come at the expense of our communities and the health of our people and planet.

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    Aday maximizes the lifespan of its products by designing for durability and versatility, creating apparel that transcends seasons and tends - with minimal environmental impact. Some 77% of Aday’s products are made from recycled, regenerated and natural materials, such as its custom polyester produced from recycled plastic, and it continues to explore innovative fabrics that are comfortable, durable and eco-friendly. Through its “Commitments to People and Planet”, which all suppliers must sign, Aday is reducing child labor, harm to wildlife and environmental damage in the fashion supply chain.

  • Birdsong

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    Birdsong is a fashion brand committed to practices that provide better outcomes for “women, workers and the world”. The brand sources its materials from ecologically-friendly suppliers and pays all of its makers a fair wage for their craftsmanship, providing its customers with apparel that is truly ethically-made and eco-friendly. All of Birdsong’s clothing are designed around real customer bodies and made-to-order, minimizing overproduction and return waste.

  • Collina Strada

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    Collina Strada labels itself as a “platform” using its sustainable clothing - made from deadstock fabric, upcycled t-shirts and natural dyes - and growing voice to raise awareness around important environmental and social issues. In recent years, Collina Strada has collaborated with leading brands such as Reebok and Levi’s to create upcycled products, encouraging big brands to begin their sustainability journeys and introducing eco-friendly products to the mass market.

  • Everlane

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    Everlane is an ethical clothing brand focused on upholding social sustainability in the fashion industry. It takes a unique approach to sourcing suppliers, auditing each factory to evaluate factors such as wages, working hours and environmental cost, with only the most sustainable selected. Practicing “radical transparency,” Everlane shares supplier information and its production costs with its customers, enabling them to ‘audit’ the brand back, and ensure sustainability and ethical standards are maintained.

  • Girlfriend Collective

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    Girlfriend Collective is a socially-conscious apparel brand prioritizing eco-friendly, socially sustainable and entirely transparent practices. The brand produces bras and leggings from recycled plastic bottles, fishing nets and industry waste, transforming discarded materials into apparel that looks good, fits well and lasts long. Girlfriend Collective’s factory is SA8000 certified, ensuring its workers’ are paid and treated fairly, and their safety and security is guaranteed.

  • KNOWN SUPPLY

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    KNOWN SUPPLY is an ethical apparel brand re-humanizing fashion by introducing customers to those that design and manufacture their clothing. Working closely with underserved populations and inviting customers to learn more about those that make their clothing, this unique approach inspires shoppers to put people over price and sparks conscious consumerism that encourages brands to follow suit. KNOWN SUPPLY is B Corp Certified, affirming the brand’s commitment to social and environmental performance, public transparency and legal accountability.

  • KSENIASCHNAIDER

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    KSENIASCHNAIDER is a fashion house with sustainability “in its DNA”, focused on reworking and upcycling discarded materials into versatile and long-lasting garments. From its local production factory, which specializes in recycling old clothing, the Kyiv-based brand is estimated to rejuvenate five tonnes of textile and denim annually. In recent years, KSENIASCHNAIDER has offered sustainable solutions to many of fashion’s problem products, such as its cruelty-free fur coats made from disassembled vintage jeans, earning itself a place on the Vogue Green Talent shortlist in 2019.

  • Lucy & Yak

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    Lucy & Yak is a growing brand committed to providing fair treatment throughout its supply chain. Working in comfortable and safe conditions, the brand’s India-based producers earn 3-4 times the state minimum wage. Soon, Lucy & Yak’s factory will be powered 100% by solar energy, while the brand recently launched its revolutionary ‘Buy Back Scheme’, which enables customers to trade in unwanted garments, saving good clothing from landfill and reducing its environmental impact further.

  • Marine Layer

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    Marine Layer, a sustainable brand best known for its “absurdly soft” clothing has custom-developed over 100 fabrics using materials made from safe, recycled, regenerated or renewable inputs, with 47% of its products now made with sustainable materials. Constantly seeking new ways to reduce its impact, in recent years, Marine Layer has taken on the challenge of keeping reusable textiles out of landfill with the launch of its Re-Spun program. Offering customers $5 credit for every t-shirt they donate, the initiative has saved 406,000 items from landfill and counting.

  • NAADAM

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    NAADAM is creating a ‘conscious’ cashmere market by ensuring they are paid their fair share for the world’s softest fibers. Working with herders in the Gobi Desert, NAADAM seeks to minimize fashion’s impact on the local environment through anti-desertification initiatives, as well as the social and environmental standards it sets for its suppliers. But NAADAM isn’t simply cleaning up after itself. It is actively supporting local growth and development through the Gobi Revival Fund, which has paid for a clean water source, a community park, and livestock insurance for the local area.

  • Ninety Percent

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    Ninety Percent is a responsible fashion brand circumventing short-lived trends with its pared back products made from renewable wood pulp fibres. Its apparel is designed to be long-lasting, but is fully compostable and biodegradable once it reaches the end of its lifecycle. But Ninety Percent isn’t only driving sustainability in fashion: 90% of the brand’s profits are distributed to charitable causes chosen by its customers, protecting the future of communities, people, wildlife and our planet.

  • RE/DONE

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    RE/DONE is a luxury fashion brand that has saved more than 145,000 garments from landfill through its upcycling model, which rejuvenates vintage fashion into modern fits and new styles. Sustainability is embedded throughout the brand, from its circular RE/SELL marketplace, which encourages shoppers to sell on their unwanted items; to its collaborations with leading brands such as Bass, Cindy Crawford and Attico, which introduce the wider industry to its planet-friendly practices.

  • Riley Studio

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    Riley Studio is a gender-free fashion brand aiming to make conscious consumerism the norm through its sustainable design and manufacturing approach, which uses waste and organic materials to limit its environmental impact. The brand’s eco-friendly process is estimated to have saved 6.3m litres of water and diverted 15,000 plastic bottles from landfill so far. Riley Studio’s unwavering commitment to eco-friendly fashion earned it the ‘Fashion Brand of the Year’ title in the 2019 Sustainable Lifestyle Awards.

  • United By Blue

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    United By Blue is on a mission to clear plastic trash from our oceans by harnessing growing consumer interest in sustainable fashion. Having vowed to remove 1lb from our waterways for every purchase of its sustainably and ethically manufactured apparel, United By Blue offers consumers clothing with a cause - and has cleared 4.2m lbs so far. B Corp Certified, United By Blue meets the highest standards of sustainability, putting profits second to social and environment performance.

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About our list

How do we define sustainable fashion influencers and categories?

This list is composed of sustainably sourced clothing brands, industry leaders, reporters and influencers who care about the environment and our society. Those selected frequently share insight, implement innovations and inspire change that improves the fashion landscape.

Many of those selected span multiple categories. However, broadly, each category includes:

  • Brands: Brands and retailers
  • Experts: Foundation directors, researchers, technologists, event organizers, authors, educators, consultants, creatives, business owners
  • Reporters: Editors, journalists, columnists, contributors
  • Social media influencers: Content creators, campaigners, activists, bloggers

How did we identify the Top 50?

3DLOOK’s top sustainability fashion influencers were selected based on their recent contributions to the sustainable fashion movement. Our team used a variety of sources including social media activity, media features and mentions, recent awards, and internal research using our own networks to identify those making a significant difference in the fashion landscape.

How can you be considered for future lists?

To be considered for future 3DLOOK lists, influencers should actively share insight across a variety of channels; take part in industry events; be involved in activities towards sustainable fashion and engage with consumers, brands and businesses on industry topics. In short, influencers should do their part to encourage positive change in fashion.

Disclaimer

The brands and individuals included in this list were selected by the 3DLOOK team based on their last five years of activity. Influencers have been listed in alphabetical order and sequence is not an indication of rank. We have made every effort to keep this list objective, using a number of indicators and a variety of sources to judge each influencer’s suitability. However, all considerations have been made exclusively by the 3DLOOK team and we therefore do not claim absolute objectivity.