The pandemic accelerated our need to use digital technologies to become more agile and responsive to consumers’ demands, and fit recommendation was one of the top opportunities we identified. We chose to partner with 3DLOOK to target China’s digitally savvy Gen Z consumers and better understand their appetite for such functionality, so we can incorporate the learnings and scale our efforts across multiple brands and regions.

In our collective forty years in the fashion industry, we have experienced firsthand the challenge of matching customers with their right size. With sustainability and inclusivity at the core of Date of Birth, a digital marketplace where customers discover and shop sustainable, inclusive and local apparel brands, it’s essential that everyone can easily find their right size and fit. Our partnership with 3DLOOK helps our customers find their fit in seconds, and provides an experience that reduces returns and the steep environmental cost that comes with it

We have a 4x conversion rate increase after using the 3DLOOK’s widget. Now, we’re gathering more sizing data from customers so that we can move forward with 3D patterning and customization. We know that’s where the consumer wants to go.