Digital Body Measuring Tools: Who Benefits and How
Using a smartphone device, today’s customers can measure their bodies effortlessly from...
Size and fit are pain points in both fashion and the wider business landscape, with a lack of convenient measuring processes to blame for high returns and poor sustainability. Yet, body measuring technology offers a solution that benefits both businesses and their customers.
In the past, consumers haven’t been spoilt for choice when it comes to measuring their bodies for size. Until recently, they were limited to guesswork, tape measures, a trip to a store, or a visit to the tailor. Each of these solutions presents issues and inconveniences, but body measuring tools offer a new, exciting alternative.
Using a smartphone device, today’s customers can measure their bodies effortlessly from the comfort of their homes. In under 30 seconds, body scanning technologies can capture their precise body measurements and determine what size to buy.
Could your business benefit from a body measuring app?
With today’s consumers demanding digital experiences, sustainability, and personalization, body measuring tools could become essential for a range of industries as they look to improve the customer experience and bolster their bottom line.
For fashion brands and retailers, a body measurement scanner can provide individualized data to deliver precise size recommendations no matter where the customer is. As a result, customers receive products they love, while businesses benefit from improved conversions and reduced return rates. Additionally, solutions such as 3DLOOK’s YourFit provide access to an abundance of collected body data, which enables businesses to optimize their product development and distribution processes, and create products that are unlikely to end up on bargain racks, clogging up landfill, or in an incinerator.
However, the benefits of body scanning technology extend far beyond the fashion industry. From fitness brands to video game developers, furniture and car seat manufacturers, a body measuring app unlocks new personalization and customization possibilities for an abundance of industries. According to Epsilon’s research, 80% of consumers are more likely to purchase from businesses that offer personalized experiences, and using body data to augment the customer experience could not only improve existing revenue streams but help businesses to develop new, lucrative offerings.
Improving the customer experience through digital body measuring
For retail shoppers, made-to-measure customers, and workers requiring a new uniform, a body measuring app can offer a garment that fits with minimal time and energy spent. While a customer would traditionally have to travel to a physical store or take time out of their day to attend a fitting session, they are now able to capture their body measurements in a convenient and comfortable way.
Body measurement technology can also fix fashion’s significant sustainability issues, which is perhaps most important to today’s conscious consumer — according to McKinsey’s The State of Fashion 2021 report, more than 60% of us now consider a product’s environmental impact when making a purchase. Despite that, a garbage truck full of clothing, much of it made up of returned and unsold stock, is discarded in landfills or incinerators every second, according to the Ellen MacArthur Foundation.