Case study: How RedThread maintains a 5% return rate
RedThread keeps a return rate more than 80% lower than the industry average, with customers returning to purchase its custom-fit garments time and time again.
Results show that RedThread is achieving its mission of providing clothes that fit through a fast and convenient process — just 5% of orders are returned, with 60% of customers returning to purchase again.
Launched with the ambition to help women feel comfortable in their clothes, RedThread is a women’s apparel brand replacing ill-fitting fast fashion with custom-fit garments designed to fit flawlessly and last long.
The brand was born out of founder Meghan Litchfield’s own frustrations with the fit of women’s clothing, an issue that most women have experienced. According to RedThread’s surveys, 90% of women struggle to find clothing off the rack that fits their bodies. After trying on 20 pairs of pants to no avail, many settle for garments in the wrong size or shape. Many of these purchases get returned, costing the industry $550bn in revenue each year, while the rest sit at the back of our wardrobes, unused with a landfill or incinerator awaiting it.
Mobile Tailor: A solution to RedThread’s sizing struggles
RedThread recognized that typical fashion retail experiences weren’t working for its customer base, largely made up of Gen X, Millennials, and Baby Boomers with a lack of time to shop around. Nor would it meet the expectations of Gen Z, set to be the largest consumer segment by 2030, who value sustainability and inclusivity above all else.
Meghan Litchfield, Founder and CEO of Redthread, why she chose 3D technology as a core of her MTM business, during a webinar “How 3D technology is transforming Made-to-Measure and On-demand Manufacturing”
Litchfield determined that the solution was to ditch modern sizing practices and return to custom-made clothing. However, the process also needed to be faster, easier, and more convenient than the traditional made-to-measure process. Affordability was also a must, with cost often a sticking point for custom-fit customers.
Despite considering many methods, RedThread settled on 3DLOOK’s Mobile Tailor solution to collect measurements from its customers.
Mobile Tailor enables businesses to measure customers remotely through a user-friendly widget, which analyzes each customer’s body and extracts up to 70 measurements. Businesses share personal measurement links via email or text, customers snap two photographs, and the underlying technology generates body data and a 3D model — all in less than a minute.
Mobile Tailor eliminates outdated measuring processes that cost you and your customers time and money! Get in touch to request a quote.
Loved by consumers
3DLOOK’s Mobile Tailor allows Redthread’s customers to get virtually measured within two days after the purchase. During this period of time, customers will receive notifications, via an email or SMS, with a reminder to scan themselves. With 3DLOOK, nobody leaves without a perfect fit!
Thanks to the streamlined process, garments are produced and delivered to customers in just one week.
While customers are often initially wary of this digital solution, RedThread’s low return rate is proof of its reliability. Currently, just 5% of orders are returned, compared to an industry average of 20-30%, with 60% of customers returning to shop with RedThread again and again.